“The best laid plans need initial
core thoughts to be successful!”
How do you determine what will resonate with them? Who needs your products, services, advice? By utilizing studies and surveys, you can successfully identify your market and actively court them.
First, determine who needs what you have to offer. Is it consumer based (B2C) or business based (B2B)? Who is interested in the very special products or services you offer? One way is to look at who your competitors are and who are they are pursuing.
These steps should give you a wide scope of opportunities and allow you then to refine and focus on the specific audience you feel is the best fit. From a solid understanding of who your target market is, you can then begin to build out the strategic planning necessary to be successful.